The meal for you.
Tegel.
After a substantial brand redesign, we took a new-look Tegel to the New Zealand public with an animated TVC that showed no matter what meal people had planned, Tegel had something for them. Our TVC not only made Tegel relevant to Kiwis, it also gave it some much-needed personality.
The launch TVC was part of an integrated campaign that included a new website, radio, print, out-of-home, and digital display. Over the ensuing year we rolled out campaigns for summer and free-range.
BBQURIOUS
We followed up with a campaign centred around the banality of the classic Kiwi BBQ. Usually heavily based on sausage, steak and potato salad, we challenged Kiwis to choose one of Tegel’s many BBQ-friendly chicken products and try something different on the barbie.
FREE RANGE
Now that we had people’s attention, we introduced them to Tegel’s Free Range chicken. Unfortunately, being a free range chicken, the star of our TVC didn’t stay still for long.