Pizza Roulette.

Hell Pizza.

A product so disgusting, it broke all sales records.

Awards:
Cannes Lions - Shortlist - Promo & Activation
Axis - Gold - Retail/Etail
Axis - Bronze - Best Strategic Thinking
Axis - Bronze - Most Progressive Campaign
Colmar Brunton Ad Impact Award
NZDM Awards (Craft) - Winner - Most Innovative Campaign
NZDM Awards (Industry) - Silver - Retail
NZDM Awards (Channel) - Silver - Social Media & Viral
NZDM Awards (Craft) - Runner-up - Best Copywriting
APAC Effies - Gold - Retail
NZ Effies - Gold - Retail/Etail
NZ Effies - Bronze - Most Progressive Campaign
Number one on Reddit
Ripped off by Doritos? Yes.