Happy Hour.

The Movember Foundation.

There’s an hour of time between finishing work and getting home where we are most available for our mates. So we labelled it, ‘Happy Hour,’ and encouraged men to use this time get in touch with their mates.

We did this with targeted messaging both OOH and online during this time. We also lobbied corporations around New Zealand to make a small, but significant change that would allow men to finish at 5pm to do something for a mate.

Prominent personalities on Radio and TV encouraged men to get involved, and we also rebranded Kiwi beer brand, Speights to ‘Meights’. An initiative that would live on beyond the campaign.