Could the sax save a species?
Meridian Energy.
Meridian work with the Department of Conservation in trying to renew the endangered kākāpō. With just 147 birds left, they needed a little help breeding, so we put the call out for a saxophonist to create a piece of music to get the birds "in the mood". Although Kenny G never responded to our plea, his sister did like my tweet and the kākāpō had a successful breeding season thanks to New Zealand’s Piers Dashfield. Result*.
*This music can not be scientifically linked to the reproduction of endangered species. Yet.
Press
The recruitment ad ran on the front page of New Zealand’s national newspaper, as well as job sites and digital display nationwide
The song being played to the birds on Codfish Island.
The song being played to the birds on Codfish Island.