Wind. Water. Sun.

Meridian Energy.

New Zealanders are very proud of how clean and beautiful their country is. So much so, they’ll often go out of their way to keep it that way. So does Meridian, who choose to generate electricity exclusively from renewable sources: wind, water and sun. This spot, which introduced a brand new strategic direction for the brand, celebrates the fact that while the wind can be a pain sometimes, it can be harnessed for good.

Awards
NZ Marketing Awards - Best Brand Transformation