Turbine Pale Ale.

Garage Project + Meridian

To launch Meridian’s new Renewable Energy Certification mark, rather than just launch the mark itself, we helped launch Turbine Pale Ale , a delicious collaboration with Garage Project made using the certified renewable energy that the mark symbolises. The beer launched with a digitally lead campaign with support from OOH, and dramatised that although sometimes the wind can be a bit of a pain, we can harness its energy for good.