The Chosen One.

Boundary Road Brewery.

Something special was needed to help launch Boundary Road Brewery into a fast-growing craft beer market. We decided that the best way of making some noise, and at the same time ensure Boundary Road brewed a beer that people liked, was to involve consumers in the making of the beer itself.

Awards
Axis - Gold - Most Effective Integrated Campaign
Axis - Gold - New Product or Service
Axis - Silver - Most Effective Digital/Social Media Campaign
NZ Effies - Gold - Most Effective Integrated Campaign
NZ Effies - Gold - New Product or Service
APAC Effies - Gold - Sustained Success