La Montée Champagne 

La Montée Champagne follows an 8-year-long tradition of sharing the ‘Christmas Spirit’ with clients through beautifully crafted drinks that capture thetaste of the year. A chance to thank our clients and remind them of our design capabilities. Designed to be re-gifted, La Montée Champagne, which translates as ‘The Rise’, is both a beautifully designed comment on the soaring cost of living in New Zealand and a little something to help ease thepain at Christmas time.

How? Well, as the label reads: “A homage to the second-best French invention (the hot air balloon), this agency gift easilytransforms into the first – a neutral bottle of champagne ripe for re-gifting.” Simply “pull the tab to release a smidge of financial pressure”. In pulling thetab, the label is transformed. The portion depicting inflationary pressures soaring across the New Zealand landscape, as well as Dentsu Aotearoabranding, comes away to reveal a neutral bottle of Champagne ready for re-gifting.

What remains is an authentic Champagne brand that celebratesFrench brothers and inventors of the hot air balloon, Joseph-Michel and Jacques-Étienne Montgolfier, who can now be seen floating through the skysurveying the French region of Champagne.

Awards:
DINZ Best Awards - Bronze