Honesty Box Cider.

Boundary Road Brewery.

To launch Honesty Box Cider, we ran the Great Kiwi Honesty Test. The test consisted of 15 simple questions about honesty, and asked people to promise to donate to charity if we sent them free cider. Most did, and the campaign went on to become the most successful product launch in the history of the known universe.

Awards
NZDM Awards:
Craft Winner – Best Digital Copywriting
Craft Winner – Best Creative
Industry Silver – FMCG
Channel Silver – Campaign Website