A Moment Against Silence.
The Movember Foundation.
In 2018 a record number of Kiwis took their own life. Three out of four were men. To mark a national tragedy of this scale, we’d usually observe a moment of silence, but silence was the last thing we needed.
Awards
Grand Prix Pressie
Gold Pressie - Best use of Media Relations
Gold Pressie - Strategic Thinking
NZ Effies - Silver - Limited Budget
NZ Effies - Finalist - Most Effective PR/Experiential Campaign
NZ Marketing Awards - WInner Best Collaboration
International Execution
The Idea was executed globally for Movember at the Rugby League World Cup, with the backing of Catherine, Princess of Wales.
“Powerful work for a tragic phenomenon that is global in scale.”
- Brett Gosper, World Rugby CEO
NZ Herald Full Page.
A full page press ad ran leading up to the event.